Target Audience

My group and I have had a long discussion about who the target audience of our film will be. Being a more indie type of film we know that it is not going to be a mass audience like there is for Hollywood productions. Although we would like it to be a British independent film we do plan on using “Pathé” which is a French movie company. In terms of Gender, the ration for the audience will most likely be male at 60% and female at 40%. The fact that we are using violence and gang culture immediately makes the film suitable to men. The use of family drama then attracts some female audiences too. This shows that the genre is important in the type of audience we are trying to draw.

Age is another factor, we believe that our film trailer will be targeted for viewers aged 15 to 30. The rating of the film will most likely be 15 since it has aspects of violence and explicit language used. The violence however is kept to somewhat as minimum as possible.

Ethnicity wise the film will include both White and Black characters as well as South Asian characters. We want to be able to project the multi cultural environment in which we live in. However we understand very clearly that the Black characters may be seen as more violent due to existing stereotypes. We want to challenge this idea to the audience by showing that any of the other characters are capable of the same violence.